Atypical : Kind of a Big Deal

aTYPICAL is Kind of a BIG Deal

Cincinnati, OH–June 17, 2009– On Saturday June 20, aTYPICALsOLE will kick off their

summer series by releasing their Kind of a Big Deal T-shirt at Corporate Sneaker Boutique.

The shirt–designed with a picture of the legendary Notorious BIG–was conceptualized by Nudy,

Dubs and MattFoo.

“Dubs threw it out there to make a shirt while we were listening to the Clipse and Kanye record,

Nudy said. MattFoo started on the designs, but the slogan alone wasn’t doing it justice. One

night while I was watching Notorious, it hit me like lightning. The next day we had a shirt.”

Corporate owner Matt Tomamichel is anticipating the release of the T-shirt at his shop on

Saturday, which will be featured among some of the most prominent streetwear lines, such as 10

Deep, Stussy and NSW.

“aTYPICAL is a line I’d seen around for sometime, Matt said. Working with Nudy recently has

made me a believer in the aTyp line. He showed us a lot of love in getting the shirt in here.”

Nudy and the rest of the aTYPICAL crew are proud of their new design and the recognition it is

getting.

Nudy said this is one of the best feelings in the world. “Now I can’t wait to get in more shops

around the world, Nudy said. Hopefully this release will help everyone take notice of what we

got going on here in the ‘Nati!”

Because of the large response for the T-shirt, the shirts will also be featured in other shops after

Saturday’s release.

Big Deal T-shirts can be purchased at Corporate Sneaker Boutique, which is located at 11578

Springfield Pike, Cincinnati, OH 45246. They can also be ordered online

at www.atypicalshop.com.

For more information, please visit www.atypicalsole.com or follow them on Twitter

at www.twitter.com/atypicalsole.

aTYPICALsOLE is a Cincinnati, Ohio based lifestyle and T-shirt company, founded in 2006 by

James Marable. The organization was born out of the necessity to live an aTYPICAL lifestyle the idea of following your own path towards true self expression regardless of race or social

status. More information can be found at www.atypicalsole.com.

find your swank. think insane. be Urbane.